Are the "hipsters" that are so oft derided by popular culture just the mods of today? Hard to say. Youth subcultures all have their own uniforms and generalized ethos. However, I would say that the focus on retro natty attire and fetishization of bicycles of some of today's west-coast hipsters has a lot of parallels with the mods of yesteryear. Nevertheless, some styles are evergreen... as evidenced by the use of scooters in many fashion shoots. They just accessorize so well with clean retro-inspired fashion. Wouldn't you want to be pals with these guys?
I believe they are modelling Gant fashions.