As the Italians have shown with virtually all of their scooter advertisements, sex sells scooters (or anything else, for that matter). Here we have a feeble 50's mid-western attempt to pose a leggy blond on a scoot for a promo. Clearly, they don't get the concept. It is Wisconsin... I happen to know a large-ish lake nearby. They surely could have put the scoot near it, and had her in a swimsuit. I guess there's a reason why the Vespa buried the Cushman in sales!
Via: Wisconsinhistory