Sturgis. It is a name well known in the world of Harley owners. However, not often associated with scooters. Well, it looks like there is a Cushman show there as well.
I don't know a lot about Cushmans, but I can see that this one sure doesn't look stock. The motor appears to be two cylinder. I've never seen one with two seats like that. I think this guy must have lengthened the frame...